Advice Centre

Answers to your questions & tips for the finding the right floor for you

Introduction to Carpets

Carpets are made from natural or man made fibres. Usually there is a top layer of fibres, the part you walk on, and a base layer which holds the fibres in place. The backing is made from hessian or jute and some carpets come with a foam backing which acts as an underlay. The top layer is where it gets interesting.

If you are looking for a natural carpet, which has a natural material surface you would be looking at Coir, Seagrass, Mountain Grass, Sisal or Jute. These fibres are 100% natural and are woven into designs such as boucle or herringbone pattern.

Wool carpets are also natural of course, but usually come in a twist pile or loop pile, known as berber design. The wool is dyed to create the wide range of colours available, including adding patterns too.

Man made fibre carpets are available and offer a longer life than natural fibres, because it can be made to withstand wear and tear better. These fibres include nylon, polypropylene and polyester. The most popular of these carpets is 80/20 mix, where 80% is man made and 20% is real wool. The benefits of using man made fibres are things like stain resistance, longevity, cost, durability and resistance to flattening.

Example of carpet layers

Popular carpet styles

Wool twist

Wool berber

Seagrass boucle

Jute herringbone

Wool stripe

Coir panama

Frequently asked carpet questions

  • What is a natural carpet?

  • Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India. The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.

    Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.

    Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel. Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.

    Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.

    Jute is made from the stalk of the giant Corchorus plant which grows in India and befitting of its warm roots has a lovely light brown shade. Jute fibres are naturally fine and particularly soft to the touch, these are great for low traffic areas such as bedrooms.

  • Do you offer samples of carpets?

  • Yes, you can order samples and brochures online, visit our range of carpets to choose which samples you require.
  • Is my carpet guaranteed?

  • All our carpets come with a warranty, for more information on these please take a look at the product specifications on the floor you like.

Fitting information

  • Where can I fit natural flooring in my home?

  • Natural carpet is, of course, natural and reacts in areas of high moisture and heat. Excessive dampness may occasionally cause shrinkage or mould so we do not recommend any of our products, except the 100% wool range, for bathrooms or kitchens.

    Jute is not as hard wearing and should only be used in bedrooms or in rooms where there is light footfall. Our Jute carpets do however have a durable Intec stain protection which performs well in the most demanding conditions.

    Natura takes naturalcarpet beyond the simply functional with designs that are indulgently tactile and others that are soft underfoot. Sourced from around the world, our natural flooring is not only simple but sophisticated, creating interiors that are tempered by interesting textures.

  • Can I install carpets over underfloor heating?

  • Yes, carpets are suitable for use on under floor heating. The manufacturers advice an underlay that is compatible, usually the thinner underlays on offer, as they will not reduce the performance of the heating system. It is worth checking with the underfloor heating supplier that the carpet and underlay chosen can be laid over it.
  • Can I install carpets in a commercial area?

  • Yes, several of our carpets are suitable for installation in both residential and commercial areas and offer warranties to suit each situation.
  • Can I lay my carpet outside?

  • No, it is not recommended for outdoor use.
  • Can I lay the carpet myself?

  • Carpets are not really designed for the DIY market. If you do wish to find out if its something you could undertake, full information on how to install a carpet can be found in our advice section. If you prefer to have a professional install your floor, take a look at our installation service.
  • Is there anything I need to do before my floor is laid?

  • The carpet needs to be acclimatised in the area it is to be laid for at least 48hrs. This can be done any time prior to commencing the installation, but it must be carried out before you install, to ensure the carpet does not shrink while it acclimatises in situ.

Maintenance information

These 8 tips will extend the life of your carpets, and keep them looking fresh and newer for longer.

1. Vacuuming

Vacuuming is the easiest and cheapest thing you can do to extend the life of your carpet.

2. Buy a good vacuum cleaner

All vacuum cleaners are not created equal so make sure you buy a good one that pulls the grit that lays low in the carpet and not just the surface debris. It's the grit deep in the carpet that rubs and wears the fabric away causing your carpets to look older.

3. Good quality underlay

When you buy a carpet you should always replace the underlay with a good quality underlay to support your new carpet, if you don't you'll shorten the life of your carpet. A new good quality underlay will keep your carpet looking fresher for much longer and extend the life of your carpets.

4. Carpet Cleaning

Ideally you should clean your carpets at least once a year. Carpet cleaning removes the ground in dirt and debris and also removes oily residue and stains. It will make your carpet look newer and it will extend the life of your carpet.

5. Shoes off

Have people remove their shoes when entering your home. Even though the soles may be clean they carry fine particles and oily substances from outside which can damage the carpet and age it.

6. No bare feet

Now I bet you didn't realise that bare feet are as damaging to your carpets as shoes are. That's because the soles of your feet have an oily film (no you can't feel or see it) that will be picked up by your carpets leaving a residue behind that attracts dirt which then abrades your carpet.

7. Mats and Runners

For high traffic areas such as halls or entrances a mat or runner is an excellent way to save abuse to the carpet. Use the mats and runners to absorb initial dirt and grime upon entering the house and keep it isolated. The mats can easily be replaced or cleaned. This will add years to the carpet in these areas.

8. Remove Stains

Remove stains immediately after they occur. Follow the manufacturers directions or use a carpet cleaner solution. Stains once set can be difficult to remove and nothing will age your carpet faster than a bunch of stains. Most stains, yes even the difficult ones, can be lifted if the proper procedures are followed.

The First Name in Flooring

We’ve supplied over 100 million pounds worth of floors during our time, so we’ve picked up a thing or two from serving all those satisfied customers. In fact, our history goes back to 1985 and we were the first online retailer of flooring in the UK. All of the expertise we’ve picked up along the way goes straight into our products, our passion and ultimately, your floor. If you’d like to know a little more, then click below.

Read more

What our customers say...


"I've not had my flooring laid yet but it looks amazing, just waiting for it to acclimatise, the service was excellent, delivery was we'll organised and on time and even though I'm in the north of Scotland only 2 extra days for delivery. Absolutely brilliant service."
Lorna - 30/07/2015

We have a rating of
9 out of 10 on trust pilot

We’ve had over 2,000 reviews on independent websites including Review Centre, Trustpilot and Google Certified Shop, all with top marks across the board.

view all reviews